City-run facilities in Sandy Springs, Ga., to implement Paciolan Ticketing and Marketing Automation Solution
IRVINE, Calif., Jan. 18, 2018 (GLOBE NEWSWIRE) — Paciolan today announced it has entered into a partnership with the City of Sandy Springs to provide ticketing and Marketing Automation services for the facilities at City Springs. City Springs, currently under construction, is a multi-use complex featuring the Sandy Springs Performing Arts Center including the 1,070-seat Byers Theatre and a Studio Theatre, as well as a programmable City Green and additional performance spaces. City Springs is set to open for performances in September 2018.
Artist rendering of Sandy Springs Performing Arts Center
“It was important that we work with a ticketing partner with a strong performance reputation, as well as the flexibility to meet our needs as we launch and grow in our performance spaces. We look forward to working with Paciolan in bringing a multitude of arts and entertainment opportunities to the metro Atlanta region,” said Michael Enoch, general manager of the Sandy Springs Performing Arts Center.
Paciolan’s all-in-one online ticketing and fundraising system will enable Sandy Springs to sell tickets and process donations in real-time efficiently. The eCommerce site will empower the Sandy Springs Performing Arts Center to manage its brand, while providing patrons and donors with online services including account management, the ability to pick their seats, print-at-home and mobile ticketing, and a user-friendly site for patrons to manage their accounts and tickets.
The City of Sandy Springs will also utilize Paciolan’s Marketing Automation tool, providing a personalized communication experience for fans through customized, triggered messaging campaigns and Personalized URLs with tailored content to elevate each fan experience. The platform integrates ticketing data, online browsing behavior and consumer response, with sales and marketing campaigns to provide greater insight into the organization’s customer base and allow for segmented and customized communications.
“We are excited about the opportunity to partner with the innovative City of Sandy Springs to open a new, fantastic facility to serve as an integral part of this burgeoning community,” said Kim Damron, President and Chief Operating Officer of Paciolan. “Paciolan will help the City accomplish its mission to provide an excellent experience for its patrons. We look forward to a long and prosperous partnership.”
Paciolan is a leader in ticketing, fundraising, marketing, and analytics solutions with over 37 years of experience serving more than 500 live entertainment organizations. Paciolan enables the sale of more than 120 million tickets per year by powering over 120 college athletic programs, more than 100 professional sports and arenas organizations, 75 performing arts venues, and several regional ticketing partners who serve hundreds of venues. Paciolan along with digital marketing firm Mogo Interactive, branding agency SME, and website provider SIDEARM Sports are subsidiaries of Learfield. Together these companies provide integrated services and solutions to hundreds of live entertainment organizations in North America. Learn more at www.paciolan.com.
Media Contacts: Craig Ricks Jessica Boudevin Sharon Kraun Sr. Vice President of Marketing Corporate Marketing Manager Director of Communications Paciolan Paciolan City of Sandy Springs 949.823.1636 (O) 949.823.4506 (O) 770.206.1473 (O)
/EIN News/ — A photo accompanying this announcement is available at http://www.globenewswire.com/NewsRoom/AttachmentNg/475db322-0c4a-44d4-b44c-a1a6a2e58ef6